When Doing the Right Thing Doesn’t Feel Right: How to Stay on Track with Your Goals

Jan 11, 2025 | ACHIEVE, CREATE, TRANSFORM | 0 comments

As we step into a new year, many of us are setting goals, defining our purpose, and figuring out how to move forward with intention. It’s exciting, but it can also feel overwhelming. If you’re feeling this way, you’re not alone. I want to share something I realized recently that might help you on your journey.

Doing the Right Thing Doesn’t Always Feel Good

The goals I’m working on right now are deeply purpose-driven. I know they align with my values, my potential, and the future I want to create. Yet, despite that clarity, I feel scattered, overwhelmed, and like there’s never enough time in the day.

We often hear that when you’re moving in the right direction, it will feel empowering or inspiring. But the truth? It doesn’t always feel that way. Sometimes, doing the right thing feels uncomfortable and even discouraging.


Why It Feels Wrong When You’re Doing the Right Thing

Why does working toward something meaningful feel so hard? A big part of the disconnect comes from how our minds have to adjust.

Before I started focusing on my goals, my days were guided by spontaneity and fun. I’d go to the mall, eat out, or head to the movies on a whim. That unstructured time felt enjoyable because it wasn’t tied to any particular outcome.

Now, I’m living with purpose. My days revolve around systems, structure, and routines—things that are essential for reaching my goals. It’s productive, but it’s not always fun. And that’s okay.


Creating New Habits is Hard Work

The challenge of building new habits is another reason why this journey feels “off.” Habits don’t form overnight. They take energy, repetition, and effort, and the rewards don’t always come immediately.

When you’re in the process of creating meaningful change, it’s normal to feel drained instead of fulfilled. It’s part of the process.


The Reality of Purposeful Living

For someone like me, who thrives on spontaneity, this shift toward structure has been tough. I prefer flexibility in my day-to-day life, but achieving my goals has required me to follow a strict regimen. It’s uncomfortable, but it’s necessary.

If you’re setting goals for the new year and finding this journey difficult, know that what you’re experiencing is normal. It doesn’t mean you’re doing something wrong—it means you’re growing.


It’s Okay If It’s Not Fun Right Now

Goal-setting and habit-building aren’t always fun. They’re about growth, and growth is rarely comfortable. The key is staying consistent, even when it feels hard.

Remember: the discomfort you’re feeling now is the foundation for something amazing later. Stick with it.


Final Thoughts

If you’re struggling to stick to your goals and it doesn’t feel good right now, that’s okay. Keep going. You’re putting in the work, and that’s what matters most. Progress doesn’t always feel inspiring in the moment, but it adds up in the long run.


What Happened During the TikTok Outage?

On January 19, 2025, TikTok experienced an unexpected 12-hour outage. Over 170 million U.S. users were left unable to access the platform. The downtime caused frustration but also sparked conversations about diversifying content strategies.

Did You Know?

According to Business Insider, searches for “alternative platforms to TikTok” surged by 30% during the outage.


How Creators Stayed Productive

Instead of waiting for TikTok to come back online, many creators focused on:

  • Diversifying Content: Some explored platforms like Instagram Reels, YouTube Shorts, or Pinterest to expand their reach.
  • Planning Future Content: Downtime became planning time for brainstorming new ideas and scheduling posts.
  • Skill Development: Creators took the opportunity to learn new tools like video editing software or even improve SEO skills for their blogs.

Take your content strategy to the next level. Download my free Content Diversification Checklist and start future-proofing your brand today!

Hi, I’m Danielle! I’m an Author, Content Creator, Wife, and Mother. I am passionate about helping other moms reach their full potential in life. After all, we only get one.

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    The Risks of Platform Dependence

    Relying solely on one platform like TikTok may feel convenient, but it comes with risks that can jeopardize your long-term growth and income:

    • Outages Disrupt Engagement: Whether it’s TikTok or another app, outages mean losing access to your audience. The 12-hour blackout showed how creators can be caught off guard.
    • Algorithm Changes: Platforms regularly update algorithms, which could reduce visibility for your content overnight.
    • Loss of Control: When you rely on a single platform, you’re at the mercy of their rules, policies, and decisions.

    The TikTok blackout highlighted the importance of having a backup plan. When creators diversify their content across multiple platforms, they gain greater control over their audience and income streams.

    Don’t risk losing your hard work. Download my Content Diversification Checklist and take the first step toward a more secure content strategy!


    A Step-by-Step Guide to Future-Proofing Your Content Strategy

    Ready to reduce your reliance on a single platform? Follow these actionable steps to future-proof your content strategy:

    1. Start with a Diversification Plan:

      • Identify at least 2–3 platforms that align with your content style. For instance, TikTok creators often find success on Instagram Reels and YouTube Shorts.
    2. Repurpose Content Across Platforms:

      • Maximize your efforts by repurposing one video into multiple formats. A TikTok video can also be an Instagram Reel, a Pinterest Idea Pin, or a YouTube Short.
    3. Leverage Owned Platforms:

      • Your blog and email list give you direct access to your audience without intermediaries.
      • Start building your email list today using this free checklist that outlines the steps to diversifying your strategy!
    4. Create Backup Content:

      • Have a library of evergreen content ready to share if a platform goes down. This keeps your audience engaged, no matter what.
    5. Set Measurable Goals:

      • Track your engagement, follower growth, and conversions across each platform. Adjust your strategy based on what works best.

    By implementing these steps, you’ll be better prepared for any future disruptions while continuing to grow your brand.


    Key Takeaways for Future-Proofing Your Content Strategy

    1. Create Backup Plans: Always have backup content ready to share on other platforms.
    2. Leverage Your Blog: A blog gives you full control over your content, unlike social platforms.
    3. Build an Email List: Direct communication with your audience ensures they’ll stay connected, even during outages.

    👉 Don’t wait for the next disruption to catch you off guard. If you have this you can start building your resilience today!


    Conclusion

    The TikTok outage wasn’t just a hiccup—it was a valuable lesson for creators everywhere. Use this moment to diversify your platforms, grow your audience, and build a sustainable content strategy.

    What’s your takeaway from the TikTok blackout? Let me know in the comments below!