The Challenge of Goal Setting: Why Moving with Purpose Can Feel Overwhelming

Jan 9, 2025 | ACHIEVE | 0 comments

As the case with every new year, there’s a lot of talk about goal setting, purpose, and creating meaningful habits. It’s an exciting time full of ambition and fresh starts. But what happens when pursuing your goals feels overwhelming rather than empowering? Let’s dive into the reality of purpose-driven living—the good, the bad, and everything in between.


When Purpose Doesn’t Feel Good

Right now, I’m working toward big goals that I know align with my purpose and potential. Yet, despite knowing I’m on the right path, it doesn’t always feel good. Instead, it often feels overwhelming. I’ve felt scattered, like there’s never enough time in the day, and like things are moving too fast.

We’re told that moving with purpose will feel inspiring and fulfilling, but that’s not always the case—especially when you’re deep in the work. Here’s why this happens and how to keep going.


Adjusting to a New Way of Life

Before committing to my goals, life was flexible and fun. I could do whatever I wanted, whenever I wanted—whether that was going to the mall, grabbing dinner, or hitting the movies. There was no structure, no strict plan to follow. It was enjoyable, but it wasn’t purposeful.

Now, my days are guided by structure, systems, and intentional actions. And while I know this is necessary to achieve my goals, it’s not always enjoyable. Shifting from spontaneity to purpose is a big adjustment, and it’s completely normal to feel discomfort during this transition.


The Hard Work of Building Habits

Creating new habits is one of the hardest parts of chasing big goals. Habits require consistency, discipline, and effort—and the process often feels draining rather than rewarding. When you’re in the thick of it, it’s easy to question whether you’re making progress at all.

But here’s the truth: That discomfort you’re feeling? It’s a sign of growth. Each time you push through the hard days, you’re one step closer to building habits that will last a lifetime.


Why It Feels Overwhelming

It’s easy to feel overwhelmed when there’s so much to juggle. For me, it’s not just about reaching my goals—it’s about balancing everything else in life too. From family responsibilities to work commitments to personal ambitions, it can feel like too much. Add in the need for structure and discipline, and it’s no wonder goal setting can feel so heavy.

But that’s part of the process. Growth and change aren’t meant to be easy. They’re challenging by design because they’re pushing you out of your comfort zone.


Tips for Navigating the Challenges

If you’re also feeling the weight of your goals, here are some strategies that have helped me:

  1. Embrace Systems and Structure:
  2. Use tools like calendars and reminders to stay organized.
  3. Break big tasks into smaller, manageable steps.
  4. Accept That It Won’t Always Be Fun:
  5. Not every part of the journey will be enjoyable, and that’s okay.
  6. Focus on the long-term rewards instead of the short-term discomfort.
  7. Celebrate Small Wins:
  8. Recognize and reward yourself for the progress you’ve made.
  9. Each step forward is a step toward your ultimate goal.
  10. Give Yourself Grace:
  11. You don’t have to do it all perfectly. Allow room for mistakes and rest.
  12. Remember, growth is a process, not a destination.

Final Thoughts: It’s Okay to Struggle

Goal setting and purposeful living aren’t always glamorous. They’re messy, challenging, and often overwhelming. But they’re also worth it. If you’re feeling the weight of your ambitions, know that you’re not alone. Keep pushing forward, and trust that the discomfort you’re feeling now is laying the foundation for something incredible.

This journey isn’t supposed to be easy, but it’s always worth it. Stay consistent, give yourself grace, and keep moving forward—because the best is yet to come.

 


What Happened During the TikTok Outage?

On January 19, 2025, TikTok experienced an unexpected 12-hour outage. Over 170 million U.S. users were left unable to access the platform. The downtime caused frustration but also sparked conversations about diversifying content strategies.

Did You Know?

According to Business Insider, searches for “alternative platforms to TikTok” surged by 30% during the outage.


How Creators Stayed Productive

Instead of waiting for TikTok to come back online, many creators focused on:

  • Diversifying Content: Some explored platforms like Instagram Reels, YouTube Shorts, or Pinterest to expand their reach.
  • Planning Future Content: Downtime became planning time for brainstorming new ideas and scheduling posts.
  • Skill Development: Creators took the opportunity to learn new tools like video editing software or even improve SEO skills for their blogs.

Take your content strategy to the next level. Download my free Content Diversification Checklist and start future-proofing your brand today!

Hi, I’m Danielle! I’m an Author, Content Creator, Wife, and Mother. I am passionate about helping other moms reach their full potential in life. After all, we only get one.

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    The Risks of Platform Dependence

    Relying solely on one platform like TikTok may feel convenient, but it comes with risks that can jeopardize your long-term growth and income:

    • Outages Disrupt Engagement: Whether it’s TikTok or another app, outages mean losing access to your audience. The 12-hour blackout showed how creators can be caught off guard.
    • Algorithm Changes: Platforms regularly update algorithms, which could reduce visibility for your content overnight.
    • Loss of Control: When you rely on a single platform, you’re at the mercy of their rules, policies, and decisions.

    The TikTok blackout highlighted the importance of having a backup plan. When creators diversify their content across multiple platforms, they gain greater control over their audience and income streams.

    Don’t risk losing your hard work. Download my Content Diversification Checklist and take the first step toward a more secure content strategy!


    A Step-by-Step Guide to Future-Proofing Your Content Strategy

    Ready to reduce your reliance on a single platform? Follow these actionable steps to future-proof your content strategy:

    1. Start with a Diversification Plan:

      • Identify at least 2–3 platforms that align with your content style. For instance, TikTok creators often find success on Instagram Reels and YouTube Shorts.
    2. Repurpose Content Across Platforms:

      • Maximize your efforts by repurposing one video into multiple formats. A TikTok video can also be an Instagram Reel, a Pinterest Idea Pin, or a YouTube Short.
    3. Leverage Owned Platforms:

      • Your blog and email list give you direct access to your audience without intermediaries.
      • Start building your email list today using this free checklist that outlines the steps to diversifying your strategy!
    4. Create Backup Content:

      • Have a library of evergreen content ready to share if a platform goes down. This keeps your audience engaged, no matter what.
    5. Set Measurable Goals:

      • Track your engagement, follower growth, and conversions across each platform. Adjust your strategy based on what works best.

    By implementing these steps, you’ll be better prepared for any future disruptions while continuing to grow your brand.


    Key Takeaways for Future-Proofing Your Content Strategy

    1. Create Backup Plans: Always have backup content ready to share on other platforms.
    2. Leverage Your Blog: A blog gives you full control over your content, unlike social platforms.
    3. Build an Email List: Direct communication with your audience ensures they’ll stay connected, even during outages.

    👉 Don’t wait for the next disruption to catch you off guard. If you have this you can start building your resilience today!


    Conclusion

    The TikTok outage wasn’t just a hiccup—it was a valuable lesson for creators everywhere. Use this moment to diversify your platforms, grow your audience, and build a sustainable content strategy.

    What’s your takeaway from the TikTok blackout? Let me know in the comments below!