My Favorite Wellness Products

May 24, 2023 | Shop My Favorites, Wellness | 0 comments

Here are some of my favorite wellness products by category:

For Hair:

  • Volumizing Hair Dryer Brush
  • 100% Pure Castor Oil 16oz
  • Conair Paddle Dryer Brush
  • Continuous Mist Spray Bottle – 10oz
  • Ebin NY 24 Hr Edge Tamer

What Happened During the TikTok Outage?

On January 19, 2025, TikTok experienced an unexpected 12-hour outage. Over 170 million U.S. users were left unable to access the platform. The downtime caused frustration but also sparked conversations about diversifying content strategies.

Did You Know?

According to Business Insider, searches for “alternative platforms to TikTok” surged by 30% during the outage.

How Creators Stayed Productive

Instead of waiting for TikTok to come back online, many creators focused on:

  • Diversifying Content: Some explored platforms like Instagram Reels, YouTube Shorts, or Pinterest to expand their reach.
  • Planning Future Content: Downtime became planning time for brainstorming new ideas and scheduling posts.
  • Skill Development: Creators took the opportunity to learn new tools like video editing software or even improve SEO skills for their blogs.

Take your content strategy to the next level. Download my free Content Diversification Checklist and start future-proofing your brand today!

Hi, I’m Danielle! I’m an Author, Content Creator, Wife, and Mother. I am passionate about helping other moms reach their full potential in life. After all, we only get one.

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    The Risks of Platform Dependence

    Relying solely on one platform like TikTok may feel convenient, but it comes with risks that can jeopardize your long-term growth and income:

    • Outages Disrupt Engagement: Whether it’s TikTok or another app, outages mean losing access to your audience. The 12-hour blackout showed how creators can be caught off guard.
    • Algorithm Changes: Platforms regularly update algorithms, which could reduce visibility for your content overnight.
    • Loss of Control: When you rely on a single platform, you’re at the mercy of their rules, policies, and decisions.

    The TikTok blackout highlighted the importance of having a backup plan. When creators diversify their content across multiple platforms, they gain greater control over their audience and income streams.

    Don’t risk losing your hard work. Download my Content Diversification Checklist and take the first step toward a more secure content strategy!

    A Step-by-Step Guide to Future-Proofing Your Content Strategy

    Ready to reduce your reliance on a single platform? Follow these actionable steps to future-proof your content strategy:

    1. Start with a Diversification Plan:

      • Identify at least 2–3 platforms that align with your content style. For instance, TikTok creators often find success on Instagram Reels and YouTube Shorts.

    2. Repurpose Content Across Platforms:

      • Maximize your efforts by repurposing one video into multiple formats. A TikTok video can also be an Instagram Reel, a Pinterest Idea Pin, or a YouTube Short.

    3. Leverage Owned Platforms:

      • Your blog and email list give you direct access to your audience without intermediaries.
      • Start building your email list today using this free checklist that outlines the steps to diversifying your strategy!

    4. Create Backup Content:

      • Have a library of evergreen content ready to share if a platform goes down. This keeps your audience engaged, no matter what.

    5. Set Measurable Goals:

      • Track your engagement, follower growth, and conversions across each platform. Adjust your strategy based on what works best.

    By implementing these steps, you’ll be better prepared for any future disruptions while continuing to grow your brand.

    Key Takeaways for Future-Proofing Your Content Strategy

    1. Create Backup Plans: Always have backup content ready to share on other platforms.
    2. Leverage Your Blog: A blog gives you full control over your content, unlike social platforms.
    3. Build an Email List: Direct communication with your audience ensures they’ll stay connected, even during outages.

    👉 Don’t wait for the next disruption to catch you off guard. If you have this you can start building your resilience today!

    Conclusion

    The TikTok outage wasn’t just a hiccup—it was a valuable lesson for creators everywhere. Use this moment to diversify your platforms, grow your audience, and build a sustainable content strategy.

    What’s your takeaway from the TikTok blackout? Let me know in the comments below!